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Most people don't fail at influence because they lack intelligence. They fail because their default approach triggers defensiveness — especially when stakes are high, time is short, or emotions run hot.
In about 4 minutes, surface your default influence style, your blind spot, the gap between who you believe you are and what you do under pressure, and one concrete move to try this week.
A compact executive brief on how psychology changes the game for leaders, strategists, and change agents.
Inside: the five most important things to know if you want to change how people think, behave, and decide — and how to put them to work tomorrow.
Monthly insights into what moves people. Learn the psychology and behavioral science behind how people think, decide, and act — and practical ways to apply it the next day.
In a world where every designer is told to "remove friction," could adding a bit of friction actually increase engagement and commitment?
Research suggests yes. The classic 1959 Aronson study found that the harder people worked to join a group, the more they valued belonging to it. A 2023 carpooling study of 27,000 participants replicated the pattern — adding small hurdles to sign-up produced a 25 percentage-point drop in registrations, but 1.6× more actual carpool trips from those who did sign up.
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