"Health messages fail to motivate any type of behavior change."
Information doesn't change behavior. Carefully framed information that addresses identity and ease does.
Adherence, prevention, and behavior change are not communication problems. They are psychology problems. We help clinical and communications teams design interventions that actually move patients.
Influence 51 works with healthcare systems, payers, and patient advocacy organizations to apply behavioral science to the conversations clinicians and patients have every day. Our partners include Vizient and other large healthcare networks.
Three short videos. The pain you're feeling, and the behavioral science that addresses it.
Information doesn't change behavior. Carefully framed information that addresses identity and ease does.
Non-adherence is rarely about willpower. It's about friction, defaults, and the psychology of intention-action gaps.
Psychological reactance is real and predictable. The research tells you exactly how to communicate without triggering it.
For organizations like yours, these are the formats that consistently land. All sit on the same research base — pick the one that matches your moment.
Electrifying 30–90-minute keynotes that make behavioral science visceral, memorable, and immediately useful.
WorkshopsHalf-day to multi-day immersive sessions that move from concept to applied skill — typically 12–40 participants.
Strategic AdvisoryEmbedded expertise on the behavioral psychology of your strategy, messaging, and change initiatives.
Fortune 500s, leading law firms, the world's most impactful non-profits, and more trust Dr. Tartaglione to develop their leaders and optimize their strategies.


















JonRobert is absolutely captivating... easily one of my most highly-rated and requested consultants.

60-minute discovery call. We'll diagnose where behavioral science can lift adherence, communication, and patient engagement.