Greener choices, healthier lifestyles, civic participation — every initiative governments care about is a behavior change problem. We bring the research that turns programs into measurable adoption.
Influence 51 partners with municipal governments, agencies, and community organizations to apply behavioral science to civic participation, public health, and sustainability initiatives — work that requires moving real people, not just running campaigns.
Three short videos. The pain you're feeling, and the behavioral science that addresses it.
Participation runs on perceived ease, social proof, and identity fit. Programs that ignore the psychology underperform programs that don't.
Reactance and status quo bias are wired in. Behavioral science gives you specific tactics for working with them, not against them.
The right message to the right audience at the right moment is a design problem, not a copywriting problem.
For organizations like yours, these are the formats that consistently land. All sit on the same research base — pick the one that matches your moment.
Electrifying 30–90-minute keynotes that make behavioral science visceral, memorable, and immediately useful.
WorkshopsHalf-day to multi-day immersive sessions that move from concept to applied skill — typically 12–40 participants.
Strategic AdvisoryEmbedded expertise on the behavioral psychology of your strategy, messaging, and change initiatives.
Fortune 500s, leading law firms, the world's most impactful non-profits, and more trust Dr. Tartaglione to develop their leaders and optimize their strategies.
What an impact JonRobert made with his presentation. Delivered superbly to a diverse audience, he was able to explain many gems around messaging that everyone could grasp, engage with and use. His ideas will certainly be incorporated to enhance our future message framing.
60-minute discovery call. We'll explore where behavioral science can sharpen your civic programs and community engagement.