About

Beyond Inspiration: Research-Backed Tools For Leaders Who Need To Move People.

Most leadership programs make you choose — a memorable speaker or a useful framework. We deliver both: research-grade behavioral science, translated into tools leaders use long after the room clears.

01 · Who We Are

A Behavioral Science Firm
Built For Impact.

Influence 51 was founded on a simple conviction: great leaders don't rely on authority, charm, or luck. The best leaders are those who understand the factors that truly move people — to shift their perspective, alter their decisions, or change their behavior — and translate these insights into better strategy, culture, and performance for their teams.

We don't rely on opinions or gut feelings — we simply share what the research shows actually works.

Client Testimonial

WE CAN'T RECOMMEND HIM HIGHLY ENOUGH.

Tawanna Myers, Chief People & Culture Officer, Big Brothers Big Sisters of America

Dr. JonRobert Tartaglione
02 · Meet JonRobert

Dr. JonRobert Tartaglione.

Founder & Principal · Influence 51

JonRobert Tartaglione is a psychologist and behavioral scientist by training — with a Ph.D. in Psychology from the University of Cambridge and research roots at several of the world's top universities.

He founded Influence 51 with a simple motivation: to bring powerful, research-backed insights on psychology and behavioral science to the individuals and organizations who can actually use them.

His applied frameworks now sit behind global brand launches, change initiatives, policy campaigns, and high-stakes negotiations. But it's not just cutting-edge content that sets JonRobert apart — it's how he delivers it. Entertaining, engaging, and immediately applicable. There's a reason he's been called the best on the planet at what he does.

Why Organizations Bring Us In

When to Consider Us.

Trusted By

A Short List Of The People We Serve.

Fortune 500s, leading law firms, the world's most impactful non-profits, and more trust Dr. Tartaglione to develop their leaders and optimize their strategies.

In His Own Words

A Different Approach to Better Results.

Get to know how our Founder and CEO thinks, teaches, and works with leadership teams.

03 · Depth & Reach

Where The Work Comes From.

Every framework, talk, and engagement is built on three pillars: rigorous academic research, applied practice in the field, and a deep understanding of the audiences we serve.

Academic Foundation

Rooted In Research.

Everything we teach is grounded in peer-reviewed work across social psychology, behavioral economics, neuroscience, and persuasion science.

  • Ph.D., University of Cambridge
  • Peer-reviewed research across persuasion, judgment & behavior
  • Continually updated with new findings
Applied Practice

Tested In The Room.

Our frameworks have been sharpened across hundreds of keynotes, workshops, and advisory engagements with leaders from boardrooms to front lines.

  • 500+ live sessions delivered
  • Fortune 500, healthcare systems & associations
  • 15+ industries served
Audiences

Built For Real Work.

We work with the people who have to actually move other people — and design everything around what they need on Monday morning.

  • C-suite & executive teams
  • People leaders & operators
  • Rising leaders & founders
What We Believe

Five Ideas We Stand On.

Every engagement, every talk, and every tool we ship comes back to these.

  1. Charisma without substance is just performance.

    We believe in creating experiences that both captivate an audience and equip them with the skills, tools, and frameworks that improve how they perform.

  2. Plain language wins.

    Our research is based in science, but our audience is rarely scientists. We translate our content so it speaks to the people in the room. Because if they can't follow it, they can't use it.

  3. The room is the curriculum.

    Audiences learn by experiencing, not just listening. Every engagement is built so the ideas resonate — and so the people in the room can apply them to their own work the next day.

  4. Design for the skeptics.

    The hardest person in the room is the one we build for first. If it works for them, it works.

  5. Measure the shift.

    If nothing changed after the keynote, the keynote didn't work. We design for outcomes and say so out loud.

Who This Is For

A Clear Fit Test.

We work best with leaders who want evidence, not theater. Here's the quick signal on whether we're the right partner for you.

This Is For You If…

  • You want influence built on evidence, not charisma.
  • Your team needs tools they can use on Monday morning — not theory.
  • You measure success by what actually changes after the engagement.
  • You're willing to rethink default communication and decision habits.

This Isn't For You If…

  • You're looking for motivational theater with no follow-through.
  • You want slogans, not frameworks grounded in research.
  • You'd rather outsource the work than do it alongside us.
  • Outcomes are optional — the event itself is the deliverable.
How We Work

Three Principles.
One Consistent Approach.

Whether it's a single keynote or a year of advisory, every engagement follows the same rhythm — grounded in research, shaped by your context, and measured by what actually changes.

01

Listen First

We start by listening to the context: your audience, your stakes, your constraints. No framework leaves our door until we understand the room it's entering.

02

Translate, Don't Teach

We translate peer-reviewed behavioral science into language your team speaks, tools they can use, and decisions they can make. Theory stays backstage.

03

Design For The Shift

Every engagement is designed backward from the behavior change you want. We define what "moved" looks like — and build the intervention to get there.

Why Influence 51 Exists

How can we communicate in ways that maximize the impact of our messages; that persuade people to think differently? How can we influence the choices people make based on the way we present, describe, and compare different options? How can we motivate action, whether it be driving engagement, encouraging participation, or inspiring change?

Every day, there are brilliant researchers in psychology and behavioral science generating ideas, building frameworks, and surfacing insights that are truly transformational — that have the power to change how we lead, communicate, and create change. But few people are even aware they exist. Influence 51 was founded on a simple idea: to bring the most powerful of these insights to the leaders and organizations who could use them the most.

JonRobert Tartaglione signature
— Dr. JonRobert Tartaglione
What's Next

Let's Move The Right People.

Start with a complimentary discovery call — or explore the full set of engagements we deliver.

Access matters. Behavioral science shouldn't be locked behind an enterprise budget — Influence For All exists so it isn't.