Persuasion in the courtroom and the conference room is psychology, not rhetoric. We translate the research on judgment, framing, and decision-making into tools your attorneys can use the next day.
Influence 51 trains attorneys and litigators at global law firms and in-house legal teams. Our work focuses on the cognitive science behind judgment, message framing, and the trust dynamics that decide cases.
Three short videos. The pain you're feeling, and the behavioral science that addresses it.
The most legally sound argument loses to a more psychologically resonant one. Framing science changes that.
Trust is built in the first 90 seconds. There's specific research on what to do in those 90 seconds.
Jurors are humans, not statistical engines. The research on numerical persuasion is counter-intuitive — and often inverted.
For organizations like yours, these are the formats that consistently land. All sit on the same research base — pick the one that matches your moment.
Electrifying 30–90-minute keynotes that make behavioral science visceral, memorable, and immediately useful.
WorkshopsHalf-day to multi-day immersive sessions that move from concept to applied skill — typically 12–40 participants.
1-on-1 CoachingConfidential, science-backed coaching for executives and senior leaders who want sharper influence skills, fast.
Fortune 500s, leading law firms, the world's most impactful non-profits, and more trust Dr. Tartaglione to develop their leaders and optimize their strategies.
Using psychological strategies to influence attitudes and behavior might sound overwhelming, but JonRobert has consistently made it easy for us to understand and apply. As professionals who spend their days trying to build relationships and impact decision-making, his insights are invaluable.
60-minute discovery call. We'll map the research to the cases and conversations your attorneys are running into right now.