Menus are choice architecture. Service is influence. Tips are psychology. The restaurants and hospitality teams that understand the science quietly outperform the ones that don't.
Influence 51 has trained restaurant operators, franchise leadership, and hospitality teams on the behavioral science behind menu design, server influence, and customer experience — including a longstanding partnership with McDonald's.
Three short videos. The pain you're feeling, and the behavioral science that addresses it.
Tip behavior is one of the most studied applied psychology topics in existence. Most operators have never been shown the playbook.
Menu design is choice architecture. Position, anchoring, and decoy effects routinely move check averages by double digits.
Down-selling builds trust. Trust drives loyalty and tip size. The counter-intuitive math is well-documented.
For organizations like yours, these are the formats that consistently land. All sit on the same research base — pick the one that matches your moment.
Electrifying 30–90-minute keynotes that make behavioral science visceral, memorable, and immediately useful.
WorkshopsHalf-day to multi-day immersive sessions that move from concept to applied skill — typically 12–40 participants.
Custom CoursesBespoke video and curriculum that lives in your LMS — built for the exact behaviors your team needs to shift.
Fortune 500s, leading law firms, the world's most impactful non-profits, and more trust Dr. Tartaglione to develop their leaders and optimize their strategies.
JonRobert is truly in a class of his own when it comes to delivering complex content in an engaging, accessible, and highly effective manner. He has a unique strength in connecting with any audience — whether corporate staff, restaurant managers, or franchisees. JonRobert's work has been transformational and continues to make a lasting impression.
60-minute discovery call. We'll explore where behavioral science can lift your guest experience, server effectiveness, and menu performance.