Voters don't decide on policy. They decide on identity, framing, and felt narrative. Campaigns that understand the psychology win the ones their data models say they shouldn't.
Influence 51 advises political campaigns, advocacy organizations, and policy teams on the psychology of persuasion, voter behavior, and message framing — including work with Stand for Children and similar mission-aligned organizations.
Three short videos. The pain you're feeling, and the behavioral science that addresses it.
Apathy is a behavior, not an attitude. Behavioral science gives campaigns specific levers — defaults, identity priming, and social proof — that move turnout.
Persuasion is not the loudest argument. It's the message that fits the audience's identity and worldview.
Volunteer churn is predictable — and preventable. The research on autonomy, mastery, and purpose maps directly to campaign teams.
For organizations like yours, these are the formats that consistently land. All sit on the same research base — pick the one that matches your moment.
Electrifying 30–90-minute keynotes that make behavioral science visceral, memorable, and immediately useful.
WorkshopsHalf-day to multi-day immersive sessions that move from concept to applied skill — typically 12–40 participants.
Strategic AdvisoryEmbedded expertise on the behavioral psychology of your strategy, messaging, and change initiatives.
Fortune 500s, leading law firms, the world's most impactful non-profits, and more trust Dr. Tartaglione to develop their leaders and optimize their strategies.
JonRobert was engaging, thought-provoking, and effective. His style worked great for our National Marketing and Communications cohort. He presented the content in a way that capitalized on inherent human behaviors and connected them to Stand-specific examples in the areas of message framing and voter turnout. His presentation was memorable and direct.
60-minute discovery call. We'll explore where behavioral science can sharpen your messaging, turnout, and volunteer engagement.